Blog

The outcome of SNHU Students using Invision

The outcome of SNHU Students using Invision

Fall of 2016 was my first attempt at teaching User Experience at Southern New Hampshire University. I have to admit, ...
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website project

Getting Deep: How Your First Meeting With an Agency Dictates the Success of Your Website Project

Web development is a unique profession. It requires technical ability, creative prowess, psychological expertise, and superb communication skills. To launch ...
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3 Quick Wins We Uncovered with Growth-Driven Design for a Dental Website

3 Quick Wins Uncovered with Growth-Driven Design for a Dental Website

It's been incredible to see how well our client's dental website has been performing after applying Growth-Driven Design (GDD) tactics ...
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manchester NH millyard

Our Favorite Things About the Manchester NH Millyard

When we moved to Manchester in 2010, we set up shop on Elm Street. We were in an old building ...
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Awwwards NYC 2016 Conference

Awwwards NYC 2016 Conference Photos & Inspiration

We had an incredible experience at the Awwwards NYC Conference this summer. We've been following the Awwwards Conference for several ...
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A Simple Explanation of Growth-Driven Design and How It Differs From Traditional Web Design

A Simple Explanation of Growth-Driven Design and How It Differs From Traditional Web Design

For years we've had discussions on discovering ways to build websites that are as close to perfect as possible. Now ...
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CTAC Website Presentation

What Happens When Graphic Design Majors Learn To Code

I'm going into my third year teaching Advanced Web Design at SNHU. It's incredible how time flies. I had my ...
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HubSpot and Ecommerce with WooCommerce and Revenue Conduit

HubSpot and Ecommerce with WooCommerce and Revenue Conduit

Yes, HubSpot and Ecommerce do go together. And Revenue Conduit will get you there. To be completely honest, when I ...
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Results after 12 Months of Using HubSpot

Results After 12 Months of Using HubSpot

We renewed our annual contract with HubSpot. It's been 12 months since we started using HubSpot and I liked to ...
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Girls at Work

Girls at Work: Building up Girls (and Walls) and Knocking Down Barriers

On a chilly day in February, 7 young girls showed up at our agency with lumber and power tools. They ...
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7 Significant Conclusions We Learned After a YMCA Website Launch

7 Significant Conclusions We Learned After a YMCA Website Launch

On Superbowl Sunday, 2016 we launched the brand new YMCA website nmymca.org. After more than four months of research, design, ...
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9 inbound stats

9 Inbound Stats That Will Make You Wonder Why You Haven’t Started Yet

As time goes by, more and more companies of all sizes are implementing an inbound marketing strategy. They've researched inbound ...
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Manchester HUG

Stacey and Fred Schall Are the New Manchester HUG Leaders

Early this year, we got word from HubSpot that we are the new Manchester HUG Leaders. While we are not ...
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inbound marketing buy-in

How to Get Inbound Marketing Buy-In

As marketing director, you’ve done your research. You are certain that inbound is the best way to market your company ...
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Traditional Marketing vs Inbound Marketing

Traditional Marketing vs. Inbound Marketing: Old Way vs. New Way

There are lots of statistics that show Inbound Marketing as more effective and a better investment than traditional marketing. Still, ...
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sales and marketing

How to Build Communication Between Sales and Marketing

In order for a content marketing team to create great content, they need to understand the problems prospects are having ...
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unsubscribes

Don’t Take It Personal– Why Email Unsubscribes Are a Good Thing

What’s the first thing you do when someone unsubscribes from your email list? Do you curse? Wonder what went wrong? ...
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Great Brands Get Inside the Heads of Their Personas

Great Brands Get Inside the Heads of Their Personas

The following is an actual text message exchange between my brother and I. I know what you're thinking. Who talks ...
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snappy headlines

10 Tips for Writing Snappy Headlines

The goal for any headline is to get people to read the next line, and then the next, and then ...
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non-profit landing pages

Web Pages With Purpose: How to Create Stellar Non-Profit Landing Pages

With the online tools available today, non-profits have a lot at their fingertips that can help them create the perfect ...
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A complete breakdown of what a website cost by an agency.

What Does a Website Cost? A Full Breakdown by an Agency

What will this website cost me? As a digital marketing agency, it's only natural for this question to appear often ...
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storytelling

How This Kickstarter Got Me to Buy a Hoodie I Didn’t Need

Have you ever been on Kickstarter, seen something super cool, but still didn't buy it? Have you ever come SO ...
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Marketing Skills

Marketing Skills and Tools to Help You Pull off Doing it Yourself

If you own a small business that doesn’t have the budget to outsource your marketing or hire someone to do ...
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7 Awesome Ways Wordpress and HubSpot Work Together

7 Awesome Ways WordPress and HubSpot Work Together

Yes, Wordpress and HubSpot do work well together. No, you don't have to choose between them. There are a lot ...
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stop networking

If You Had to Stop Networking Tomorrow, Would Your Business Survive?

In a small business centric area like New Hampshire, face to face networking is a big part of starting a ...
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viral marketing campaigns

3 Viral Marketing Campaigns that Convey Emotion

What makes people want to share? These viral marketing campaigns have figured it out. If you tap into a user's ...
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nonprofit viral marketing

Viral Nonprofit Marketing: 4 Types of Examples

The infamous ALS Ice Bucket Challenge of 2014 raised $115 million. This is the kind of success every nonprofit wants ...
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homepage copy

Your Homepage Copy Should Draw People In

If a user doesn’t relate to your web copy, they tune it out. Plain and simple. They’ll easily ignore your ...
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what are gifs

What are GIFs? A Medium of Communication

GIFs (which stands for Graphics Interchange Format) have become a major way to communicate. Twitter announced in June of 2014 ...
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social media hacks

5 Social Media Hacks to Help You Work Smarter, Not Harder

Being on social media is all about working smarter, not harder. I've written about different tools for analytics, hashtags, and ...
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social media content calendar

You Need a Social Media Content Calendar. Here’s Why.

Remember those analytics tools I wrote about? Hopefully you have some statistics from your social media networks that have pointed ...
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choosing the perfect hashtag

Tips for Choosing the Perfect Hashtag

Twitter and Instagram thrive on hashtags. They make searching for specific content easy, whether its a tweet, image, blog, video, ...
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How to Take Your Medical Practice Administrative Process to the Next Level

A Great Way to Improve Your Medical Practice Productivity

In Part 2, Online Patient Forms: How Email Notifications Help Save Time, we went over testing tips when setting up ...
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social media tools

Social Media Analytics: Tools to Get You Started

Social media success lies in doing more of what works, and less of what doesn’t. So, how do you know ...
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How Do You Measure the Success of a Website?

What does it mean to have a successful website? In the past, having a website that worked and looked good ...
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Adapting After 6 Months of Using HubSpot

Adapting After 6 Months of Using HubSpot

It's been an interesting ride so far using HubSpot and we've learned a lot. Since our 3 month reevaluation of ...
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social media tools

3 Social Media Tools to Help Get You Started

Social media is all about participating in the conversation. Initially, managing social media will be time consuming. But if you ...
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content marketing inspiration

Blogs We Read for Content Marketing Inspiration

Sometimes there is nothing more intimidating than a blank piece of paper. When you know you need to have a ...
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5 Tested Website Features that People Trust

5 Tested Website Features that People Trust

In business, when you meet someone in person you can use your judgement to decide if you trust them. When ...
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Title Capitalization Rules

Title Capitalization Rules for the Busy Blogger

It’s no secret that titles are important. They are the first impression a reader has of our content. It’s important ...
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Success Story: Healthcare Website helps to bring in 40 Patients in Five Months

Success Story: Healthcare Website helps bring in 40 New Patients

Palliativity Medical Group was starting from scratch. They had no brand recognition, no online traffic, no voice and no preexisting ...
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Want to bring business to your website? Start by increasing organic traffic

3 Tips for Increasing Organic Traffic Your Business Should Invest In

Organic traffic is a proven driver of business for any website. ​A key part of our digital strategy for Mann ...
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dangers of small business blogging

The Dangers of Small Business Blogging

According to HubSpot, companies that publish 16+ blog posts per month got almost 3.5X more traffic than companies that published ...
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Online Patient Forms: How Email Notifications Help Save Tim

Online Patient Forms: How Email Notifications Help Save Time

In the previous article, Secure Online Patient Forms: Efficiency Without the Risk, we went over why a medical practice should ...
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10 Necessary Features of a Successful Lead Generating Website

10 Necessary Features of a Successful Lead Generating Website

Last week we had the opportunity to present at Creative Office Pavillion in Manchester, NH. We had a lively group ...
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Why target= “_blank” is your friend. External links should open in a new tab!

Why target= “_blank” is your friend. External links should open in a new tab!

Attention online publishers! If you are linking to a source within your content you need to make sure said source ...
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How to take advantage of your web traffic with a simple online form.

How to take advantage of your web traffic with a simple online form.

When we created our first website for our business 8 years ago, we made sure to add an online form ...
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An effective Call to Action (CTA) guides your visitors take the next step

6 Tips for an effective Call to Action (CTA)

While some symbols and design elements have become intuitive for users, your visitor does not always know what to do ...
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How to overcome a bad experience with a marketing agency

How to overcome a bad experience with a marketing agency

There are lots of different types of marketing agencies out there. And they all have different skill sets. The world ...
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What to do when you see your website has "Bandwidth Limit Exceeded."

What to do when you see your website has “Bandwidth Limit Exceeded.”

When we talk about web hosting services, there is no shortage of bandwidth out there. But it's always hard to ...
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Secure Online Patient Forms: Efficiency without the risk

Secure Online Patient Forms: Efficiency Without the Risk

In the medical industry it is crucial to make sure any patient information traveling through the web is 100% safe ...
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What to research before a website rebuild

What to Research Before a Website Rebuild

Rebuilding a website is exciting, but it can also be quite stressful. It's important to start off the process on ...
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An Email Marketing Strategy Can Be So Much More than a Newsletter

An Email Marketing Strategy Can Be So Much More than a Newsletter

Sometimes it seems as though email marketing gained most of its reputation before the days of social media. For a ...
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What helps our clients justifiy their digital marketing expense

What Helps Our Clients Justify Their Digital Marketing Expense

Time and time again we speak with companies, large and small, about digital marketing. It's hard for many organizations to ...
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How dynamic online patient forms can save your medical practice time and money

How Dynamic Online Patient Forms Can Save Your Medical Practice Time and Money

When you're feeling sick, achy, or are in pain the last thing you want to do is fill out a ...
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why Inbound Marketing is Like Dating

Why Inbound Marketing is Like Dating

A while back (pre-HubSpot) we developed a series of landing pages for a client. The offers that were featured with ...
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How Important is Responsive Design for Your Website?

How Important is Responsive Design for Your Website?

Responsive Design: How important is it really? You may have already heard of Google's Mobile-Friendly update by now. This recent ...
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How to resize an image using wordpress

How to resize images using WordPress

Have you ever uploaded an awesome photo to your Wordpress website or blog, and then have it take 12 seconds ...
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Local Dentist Success Story: Mann Family Dental Case Study

Success Story: Mann Family Dental Inbound Marketing Case Study

Mann Family focused on outbound tactics like print and mailers. They were able to manage and edit their site but ...
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Google Trends as a Keyword Research Tool

Google Trends as a Keyword Research Tool

You don’t need a bunch of paid fancy tools to do basic keyword research for your website or blog. Google ...
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Inbound Marketing Challenges; Adapting After 3 Months of HubSpot

Inbound Marketing Challenges; Adapting After 3 Months of HubSpot

After we launched our first inbound marketing campaign for the agency, 24 hours went by and our first lead came ...
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developing a marketing budget

Developing a Marketing Budget when Outsourcing Marketing

When it comes to marketing, there are no one-size-fits-all strategies. Every strategy needs to be customized depending on the goals ...
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Hiring a Marketing Agency

What to discuss with your CEO before hiring a digital marketing agency

There's a common situation that tends to happen when organizations are ready to make a change with their marketing efforts ...
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ongoing SEO vs. One time SEO

One time SEO vs. ongoing SEO

Just like everything on the web, SEO is changing. What used to be reserved for developers and programmers is now ...
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Firle format

What file format should your logo be?

When working with a new client, one of the first things I ask for is a copy of their logo ...
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Grow your email list the right way

Stop Spamming: How to grow your email list the right way

How awful is it when you go to a networking event, hand out a few business cards, and get an ...
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rebranding

When to consider rebranding

Are you thinking of rebranding? There are many reasons to why your company may need to rebrand itself. I’ve put ...
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A logo is art

A Logo is Art

This morning, Ryan Davey (our front end developer) and I were having a conversation which I think is always brought ...
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Girls at Work Website Presentation at SNHU

Spring 2015 SNHU Student WordPress Websites

The 2015 Spring semester for my Advanced Web Design class at SNHU has come to a close. For the final ...
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keyword research tool

The Simplest Keyword Research Tool

When writing content for your website or blog, your first step is to think about your user and what they ...
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Manchester Chamber Workshop

Manchester Chamber Member Led Workshop

Last month, we had the opportunity to present to a group of Manchester Chamber members at a Member-Led Workshop. The ...
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writing website copy

Writing Website Content – Ask Yourself These 4 Questions

Are you having trouble writing website content? Ask yourself these four questions. Will people know what I do within seconds? ...
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Facebook link image

My Facebook link image is not showing–How to fix it!

Have you ever posted a link to Facebook, wanting it to look like this: But instead, it looked like this?: ...
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inbound marketing

What is Inbound Marketing?

According to Wikipedia, Inbound Marketing refers to “marketing activities that bring visitors in, rather than marketers having to go out ...
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HubSpot CMS Blog Banner

Building a Website Using HubSpot CMS Review

It wasn’t until early 2015 that our agency was approached to build a custom site on the HubSpot CMS. I ...
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Stock Logo Design

Custom Logo Design vs. Stock Logos

Above you see a logo I created using a stock image that I found online. It took me about 5 ...
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Palm Trees in New Hampshire

Palm Trees in New Hampshire

Our cure for the winter blues? Palm trees. When we made the move to New Hampshire from Southern California in ...
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Content Creation

Content Creation doesn’t have to be hard

Content creation has become one of the most important avenues for driving traffic to your website. According to Hubspot’s State ...
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SEO Tactics

SEO tactics to keep in mind when building your website

You can’t trick a search engine, so don’t even try. The days of over-stuffing keywords, and cloaking to get found ...
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website strategy

Website Strategy tip: Offering value to your website visitors

Not only is it important to have a nice looking and informative website, but you need to have an effective ...
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SNHU Advanced Web Design

How Girls at Work Inc. is Helping SNHU Students

Since Fall of 2013, I have been teaching Advanced Web Design at Southern New Hampshire University (SNHU) in Manchester, NH ...
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Debunking Social Media Myths

MYPN Power Lunch Series

Last month, we had the pleasure of teaming up with Manchester Young Professionals Network for a Power Lunch Series event ...
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DIRTT Walls at Schall Creative

DIRTT Walls

Our agency is currently located in a beautiful mill building built in the late 1800's. It has 14 foot ceilings, ...
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Digital Strategy - Chess

Digital Marketing: Got Strategy?

Most of the digital marketing blogs I read are broken down by discipline and channel. One section for SEO, one ...
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Typography_header

Choosing the Perfect Logotype

If you’re a designer you should know that most logos are composed of two main elements, the symbol or emblem ...
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Cross Browser Compatibility

The further into the internet age we get, it seems as though the more freedom we are given. You can ...
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Color in Branding

Color in Branding

One of the most important elements in brand design is the use of color. Color in branding helps to increase ...
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Too many followers on Twitter

Signs You Follow Too Many on Twitter

How many people do you follow on twitter? And how many of those people do you really follow? Do their ...
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Benefits of Email Marketing

8 Benefits of Email Marketing

Email marketing is an effective piece of a marketing plan. It is convenient and extremely cost effective. By sending an ...
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