It's incredible how time flies. It was the spring of 2013 when we launched an all boys and all girls ...
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“What should I blog about?” is one of the most common questions we hear from people doing their own digital ...
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When it comes to social media, small businesses can have a leg up on larger business for many reasons. A ...
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If you are spending money on marketing, you need to have your facts straight. We are here to help. It ...
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Overall, a business works towards the same goal and every part of the business should work in unison. A while ...
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Girls at Work, Inc is a local nonprofit teaching girls that they CAN do it. Girls at Work, Inc. empowers ...
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Why Your Business Should Start Using a Live Website Chat A 2015 study by Zendesk proved the importance of live ...
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Brand guidelines, also known as brand standards are something that is essentially a set of rules on how your brand ...
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In third grade, I thought that if I wrote a story it would end up in every elementary school library ...
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This summer, Schall Creative hired me, Erin Loughran, as an inbound marketing intern. My responsibilities here include posting blogs and ...
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As college student, I regularly sit through four hour lectures. I take classes online and on campus, write lots of ...
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The Challenge We started working with Mann Family Dental in 2013, and like with all businesses, their challenges have changed ...
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Fall of 2016 was my first attempt at teaching User Experience at Southern New Hampshire University. I have to admit, ...
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Web development is a unique profession. It requires technical ability, creative prowess, psychological expertise, and superb communication skills. To launch ...
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It's been incredible to see how well our client's dental website has been performing after applying Growth-Driven Design (GDD) tactics ...
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When we moved to Manchester in 2010, we set up shop on Elm Street. We were in an old building ...
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We had an incredible experience at the Awwwards NYC Conference this summer. We've been following the Awwwards Conference for several ...
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For years we've had discussions on discovering ways to build websites that are as close to perfect as possible. Now ...
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I'm going into my third year teaching Advanced Web Design at SNHU. It's incredible how time flies. I had my ...
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Yes, HubSpot and Ecommerce do go together. And Revenue Conduit will get you there. To be completely honest, when I ...
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We renewed our annual contract with HubSpot. It's been 12 months since we started using HubSpot and I liked to ...
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On a chilly day in February, 7 young girls showed up at our agency with lumber and power tools. They ...
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On Superbowl Sunday, 2016 we launched the brand new YMCA Greater Nashua website. After more than four months of research, ...
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As time goes by, more and more companies of all sizes are implementing an inbound marketing strategy. They've researched inbound ...
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Early this year, we got word from HubSpot that we are the new Manchester HUG Leaders. While we are not ...
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As marketing director, you’ve done your research. You are certain that inbound is the best way to market your company ...
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There are lots of statistics that show Inbound Marketing as more effective and a better investment than traditional marketing. Still, ...
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In order for a content marketing team to create great content, they need to understand the problems prospects are having ...
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What’s the first thing you do when someone unsubscribes from your email list? Do you curse? Wonder what went wrong? ...
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The following is an actual text message exchange between my brother and I. I know what you're thinking. Who talks ...
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The goal for any headline is to get people to read the next line, and then the next, and then ...
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With the online tools available today, non-profits have a lot at their fingertips that can help them create the perfect ...
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What will this website cost me? As a digital marketing agency, it's only natural for this question to appear often ...
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Have you ever been on Kickstarter, seen something super cool, but still didn't buy it? Have you ever come SO ...
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If you own a small business that doesn’t have the budget to outsource your marketing or hire someone to do ...
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Yes, Wordpress and HubSpot do work well together. No, you don't have to choose between them. There are a lot ...
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In a small business centric area like New Hampshire, face to face networking is a big part of starting a ...
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What makes people want to share? These viral marketing campaigns have figured it out. If you tap into a user's ...
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The ALS Ice Bucket Challenge of 2014 raised $115 million. This is the kind of success every nonprofit wants. If ...
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If a user doesn’t relate to your web copy, they tune it out. Plain and simple. They’ll easily ignore your ...
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GIFs (which stands for Graphics Interchange Format) have become a major way to communicate. Twitter announced in June of 2014 ...
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Being on social media is all about working smarter, not harder. I've written about different tools for analytics, hashtags, and ...
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Remember those analytics tools I wrote about? Hopefully you have some statistics from your social media networks that have pointed ...
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Twitter and Instagram thrive on hashtags. They make searching for specific content easy, whether its a tweet, image, blog, video, ...
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In Part 2, Online Patient Forms: How Email Notifications Help Save Time, we went over testing tips when setting up ...
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Social media success lies in doing more of what works, and less of what doesn’t. So, how do you know ...
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What does it mean to have a successful website? In the past, having a website that worked and looked good ...
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It's been an interesting ride so far using HubSpot and we've learned a lot. Since our 3 month reevaluation of ...
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Social media is all about participating in the conversation. Initially, managing social media will be time consuming. But if you ...
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Sometimes there is nothing more intimidating than a blank piece of paper. When you know you need to have a ...
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In business, when you meet someone in person you can use your judgement to decide if you trust them. When ...
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It’s no secret that titles are important. They are the first impression a reader has of our content. It’s important ...
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Palliativity Medical Group was starting from scratch. They had no brand recognition, no online traffic, no voice and no preexisting ...
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Organic traffic is a proven driver of business for any website. ​A key part of our digital strategy for Mann ...
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According to HubSpot, companies that publish 16+ blog posts per month got almost 3.5X more traffic than companies that published ...
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In the previous article, Secure Online Patient Forms: Efficiency Without the Risk, we went over why a medical practice should ...
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Last week we had the opportunity to present at Creative Office Pavillion in Manchester, NH. We had a lively group ...
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Attention online publishers! If you are linking to a source within your content you need to make sure said source ...
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When we created our first website for our business 8 years ago, we made sure to add an online form ...
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While some symbols and design elements have become intuitive for users, your visitor does not always know what to do ...
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There are lots of different types of marketing agencies out there. And they all have different skill sets. The world ...
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When we talk about web hosting services, there is no shortage of bandwidth out there. But it's always hard to ...
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In the medical industry it is crucial to make sure any patient information traveling through the web is 100% safe ...
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Rebuilding a website is exciting, but it can also be quite stressful. It's important to start off the process on ...
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Sometimes it seems as though email marketing gained most of its reputation before the days of social media. For a ...
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Time and time again we speak with companies, large and small, about digital marketing. It's hard for many organizations to ...
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When you're feeling sick, achy, or are in pain the last thing you want to do is fill out a ...
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A while back (pre-HubSpot) we developed a series of landing pages for a client. The offers that were featured with ...
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Responsive Design: How important is it really? You may have already heard of Google's Mobile-Friendly update by now. This recent ...
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Have you ever uploaded an awesome photo to your Wordpress website or blog, and then have it take 12 seconds ...
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Mann Family focused on outbound tactics like print and mailers. They were able to manage and edit their site but ...
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You don’t need a bunch of paid fancy tools to do basic keyword research for your website or blog. Google ...
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After we launched our first inbound marketing campaign for the agency, 24 hours went by and our first lead came ...
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When it comes to marketing, there are no one-size-fits-all strategies. Every strategy needs to be customized depending on the goals ...
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There's a common situation that tends to happen when organizations are ready to make a change with their marketing efforts ...
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Just like everything on the web, SEO is changing. What used to be reserved for developers and programmers is now ...
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When working with a new client, one of the first things I ask for is a copy of their logo ...
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How awful is it when you go to a networking event, hand out a few business cards, and get an ...
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Are you thinking of rebranding? There are many reasons to why your company may need to rebrand itself. I’ve put ...
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This morning, Ryan Davey (our front end developer) and I were having a conversation which I think is always brought ...
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The 2015 Spring semester for my Advanced Web Design class at SNHU has come to a close. For the final ...
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When writing content for your website or blog, your first step is to think about your user and what they ...
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Last month, we had the opportunity to present to a group of Manchester Chamber members at a Member-Led Workshop. The ...
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Are you having trouble writing website content? Ask yourself these four questions. Will people know what I do within seconds? ...
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**Updated 1/19**Have you ever posted a link to Facebook, wanting it to look like this:But instead, it looked like this?:If ...
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According to Wikipedia, Inbound Marketing refers to “marketing activities that bring visitors in, rather than marketers having to go out ...
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It wasn’t until early 2015 that our agency was approached to build a custom site on the HubSpot CMS. I ...
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Above you see a logo I created using a stock image that I found online. It took me about 5 ...
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Our cure for the winter blues? Palm trees. When we made the move to New Hampshire from Southern California in ...
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Content creation has become one of the most important avenues for driving traffic to your website. According to Hubspot’s State ...
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You can’t trick a search engine, so don’t even try. The days of over-stuffing keywords, and cloaking to get found ...
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Not only is it important to have a nice looking and informative website, but you need to have an effective ...
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Since Fall of 2013, I have been teaching Advanced Web Design at Southern New Hampshire University (SNHU) in Manchester, NH ...
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Last month, we had the pleasure of teaming up with Manchester Young Professionals Network for a Power Lunch Series event ...
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Our agency is currently located in a beautiful mill building built in the late 1800's. It has 14 foot ceilings, ...
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Most of the digital marketing blogs I read are broken down by discipline and channel. One section for SEO, one ...
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If you’re a designer you should know that most logos are composed of two main elements, the symbol or emblem ...
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The further into the internet age we get, it seems as though the more freedom we are given. You can ...
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One of the most important elements in brand design is the use of color. Color in branding helps to increase ...
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How many people do you follow on twitter? And how many of those people do you really follow? Do their ...
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Email marketing is an effective piece of a marketing plan. It is convenient and extremely cost effective. By sending an ...
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