Sometimes there is nothing more intimidating than a blank piece of paper. When you know you need to have a blog written and you don’t come to the computer with the topic in mind, you can risk wasting a lot of time looking for inspiration in the wrong places. Whenever I start writing for a client, I start by researching and looking for blogs to bookmark for inspiration. I’m not out to copy what’s already out there. But by taking a look at what’s working, I can try a different spin or angle and add to the conversation in a positive way.
Keeping up with industry specific blogs also just keeps you up to date on what’s out there. It’s easier to spot a trend if you keep your eye out, and reading more often simply makes you a better writer.
Here are some blogs I bookmark for content marketing inspiration.
There is always something new on the HubSpot blogs. They have a large number of qualified people writing on everything inbound. The type of content ranges from infographics to longer, research based posts.
Our favorite recent post: Compounding Posts Generate 38% of Your Blog’s Traffic: Here’s What HubSpot’s Look Like
Moz most definitely leans toward the longer, more in depth posts. When I read a headline I’m really interested in I tend to set some time aside and read through it thoroughly. Another great place for inspiration is their comment section. A lot of really smart marketers and SEOs put in their 2 cents in the comment section and it can really spark something worth writing about.
Our favorite recent post: How to Get Content into the Hands of Influencers Who Can Help Amplify It
Contently – The Content Strategist
The Content Strategist has a lot of examples of how brands are achieving success with content marketing. They have some great statistics and figures of how it’s done, and every piece is extremely engaging.
Our favorite recent post: How The New York Times Gets 70% Email Open Rates
Creator by WeWork
WeWork publishes content for business owners and freelancers as well as employees working in creative industries. I especially like scrolling through their newsletter and finding an article that looks interesting. Their website itself has a great layout and an awesome animation that shows you how far into an article you are.
Our favorite recent post: 6 Lessons from Football — Even If You Can’t Stand Sports Analogies
Entrepreneur has tons of writers and publishes a lot of content at a wide range. The articles are short and they have a nice feature that tells you how long an article is in minutes before you click on it. This is often where I’ll go for the quickest inspiration. And if I don’t find something that sparks a blog topic, I always find something great for sharing on social media.
Our favorite recent post: How to Save at Least 2 Hours Per Week on Social-Media Marketing