Category: Inbound Marketing

Information about inbound marketing

Tips for Choosing the Perfect Hashtag

choosing the perfect hashtag

Twitter and Instagram thrive on hashtags. They make searching for specific content easy, whether its a tweet, image, blog, video, or to make commentary on a specific event. But how do you go about choosing the perfect hashtag? Here are some tools and tips to make it easy.

As you create your hashtag, here’s three great tips to keep in mind:
 

  • Keep it short – you want people to remember what it is.
  • Check if its in use – make sure there isn’t any offensive content tied to it!
  • Be unique – easy to tie back to your nonprofit or small business.
  •  
    During the summer, I would live tweet games during the FIFA Women’s World Cup, and used #FIFAWWC, which was created by FIFA. This was an easy hashtag to remember, and keep up with the conversation.
     
    But how do you know you’re picking the right one?
     
    Here’s some free tools you can use to research hashtags so you can optimize your engagement.

     

    1) Tagboard

    Tagboard
     

    This website tracks hashtags from the Big 3 social media platforms. Type in a hashtag and you’ll get Tweets, Facebook posts, and Instagram images. On the right hand side, you’ll see a few graphs. One is a line graph on how many posts a hashtag receives by the minute or hour (depends on how active it is). It will also give users an easy to read pie chart about what the content is like: Is it positive, neutral or negative?

     

    2) Rite Tag

    RiteTag coach
     

     
    Are you a more visual person who likes a lot of color? Rite Tag analyzes hashtags for your accounts and divides the hashtags into four colors:
     
    Green – Hot now
    Blue – Long life
    Red – Overused
    Grey – Underused
     
    The different colors are a great guidance between all of the posts to determine what will expand your reach.
     
    Rite Tag connects to Buffer, Hootsuite, Tweetdeck, Facebook, and Twitter.
     
    Do you struggle with finding related hashtags or determining which hashtag is more popular? The Coach bar located at the bottom of the page will analyze multiple hashtags together and break down the numbers for you. For each unique hashtag, you’ll get the number of unique tweets or retweets per hour, the number of views per hour, and the number of tweets with images, videos, links, or mentions. You’ll get a whole page of stats, or all related hashtags via a colorful spiderweb.
     

    3) Iconosquare Tag Cloud

    Iconosquare Tag Cloud
     

    I’ve mentioned this enough times for Instagram, that you’ve probably figured out this little site has a lot of useful features.
     
    In the optimization section, you can view a Tag Cloud. This is a collection of your most used hashtags for Instagram, compared to the app’s Top 100 most popular. Use more of the hashtags in the Top 100 cloud when they’re relevant to your Instagram in order to expand your reach.
     
    Hashtags can be confusing. But they’re one of the most useful search tools on social media that increase visibility and engagement. Grab a piece of blank paper and start brainstorming.
     



    Inbound Marketing Checklist


    Social Media Analytics: Tools to Get You Started

    social media tools

    Social media success lies in doing more of what works, and less of what doesn’t. So, how do you know what’s hit or miss?

    Take a look at your social media analytics. These numbers are more than just likes or retweets. They’re the quantitative facts to help direct your social media content.

    Once again, let’s assume you’re using the Big 3: Facebook, Twitter, and Instagram.
     
    1) Facebook Pages Insights
     
    Facebook Insights
     
    This nifty feature is the most useful for anyone promoting their nonprofit or small business via a Facebook Page. The overview will give you some quick facts: Page Likes, Post Reach, Engagement, and then some stats on your five most recent posts.
     
    Explore beyond just the Overview section under the Insights tab. You’ll find a lot of helpful numbers.
     
    Out of any sections under the Insights tab, the three most useful are Reach, Posts, and People. Reach gives you a graph about post shares, likes, and comments, along with your organic post performance. In the Posts section, you’ll find a useful graph that tells you when your consumers are most active online by day and time, and what posts have the most engagement. And when you click on People, this is all of your demographic information.
     
    It’s a good idea to take a look at the Posts section on a regular basis, and take note of which posts people are engaging with. Since it lets you know how many clicks something gets, you can understand your audience’s behavior even if they don’t hit the like button. You’ll notice that a post with lots of clicks has a reach that is higher. Take note of the posts that get more clicks and have a higher reach, and think about why it got those numbers. It could be the type of content, the subject matter or even the time of day it was posted. Then think about how you can do more successful posts, and less of the posts that get nothing.
     
    2) Twitter Analytics
     
    Twitter Analytics
     
    Ever want some numbers to go alongside your retweet notifications? Twitter Analytics has all of the information you could ever want. Updated daily, you can always check with how you’re doing at the top of the Analytics page by skimming the line graphs at the top.
     
    With a month to month analysis, Twitter Analytics pulls up Tweet Highlights and a summary. You’ll be able to see your Top Tweet, Top Mention, and Top Media Tweet (which had a photo, video, or gif). The monthly summary will be your Tweet impressions, profile visits, mentions and new or lost followers.
     
    3) Iconosquare
     
    Iconosquare Engagement
     
    I mentioned this tool last time, but its so useful, I had to bring it up again. Iconosquare analyzes your Instagram account engagement. Look under the Engagement and Optimization sections to make the most of your stats.
     
    Engagement is an overview of your most liked posts, where your likes come from, and the posts that receive the most comments.
     
    In Optimization, you’ll find a graph on your posting habits, which filters have the best impact on your likes or comments, and a hashtag cloud.
     
    We’ll talk about engaging hashtags in the future, so stay tuned!
     
    Numbers are only as scary as you make them to be, even just starting out. Its okay to be nervous. Make some tea. We’ve got your back.
     



    Inbound Marketing Checklist


    Adapting After 6 Months of Using HubSpot

    Adapting After 6 Months of Using HubSpot

    It’s been an interesting ride so far using HubSpot and we’ve learned a lot. Since our 3 month reevaluation of our own inbound marketing efforts, the highlight has been the number of organic leads that have come in.
     
    Here’s the breakdown:

    Traffic

    We’re always looking at how our organic traffic is performing and it’s been a steady growth so far. While our overall traffic dipped in July and August, (as it always tends to do) our organic traffic remained steady. Our organic traffic in August was the highest it has been since before Google’s last big update in April. And September is on track to being our best month since we started using HubSpot.
     
    Schall SEO Stats after 6 Months of Using Hubspot

    Contacts

    Our contacts started to increase after month 4. Our organic visits to contact rate went from .9% in June to 4.72% in July, and it has stayed up around the 4% mark since. We are very happy about this.
     
    Schall Contacts Afters 6 Months of Using HubSpot
     
    Our leads come from all over the map. Out of 35 total contacts 22 were organic searches and out of those 22, 8 were qualified leads. The remaining 13 contacts came from email marketing, social media channels (Facebook, Twitter and LinkedIn) and face to face networking. 3 of those were qualified leads.
     
    Schall Contacts Results after 6 Months of All Channels
     

    Clients

    We brought on our first HubSpot Inbound account on month 5 and we also brought on a large web account in month 6. Just for the record, these new accounts are due to existing contacts and relationships. While our online presence definitely plays a part in closing these leads, we have yet to close an account solely from our new inbound marketing efforts.

    How Did We Achieve This

    • • We really pinned down our strategy and committed to who our target personas are.
    • • We started rolling out three blogs per week in month 4 and 5. Well thought out blogs take time. By month 6 we made sure to commit to at least two blogs a week and we’ve been really focusing on upping the value of those blogs.
    • • In regards to email marketing, we started a bit aggressive with this and we were announcing a blog every week. We started losing readers so we’re now announcing blogs biweekly.
    • • We took a look at our top visited pages and decided we could take advantage of the traffic they were getting. Our contact page was one of those pages. We invested some time into it and it ended up being well worth it. Most of our leads are coming directly from our contact page.

    Where Are We Going to Make Improvements

    The trend that we’re seeing so far is that organic searches are coming to our website and are converting on our contact page. This is not necessarily a bad thing since if we look at from a buyer’s journey, these leads are at the bottom of the funnel and are expecting a phone call. Because we have these leads, our sales activities have increased, and our pipeline is filling up more than it ever has before. By sales activities we mean following up with leads, and definitely not cold calling.
     
    The issue we’re noticing is we’re investing quite a bit time in coming up with articles/blogs and we’re not seeing very many conversions that start with a blog post. These blogs are definitely helping with organic search results, we just need to sharpen our conversion tactics to take better advantage of our blog traffic. Here’s what we have in mind:
     

    • • Revisit our top viewed blog topics and improve them by adding creatives, statistics, better copy, SEO etc.
    • • Revisit our CTAs (Call-to-Actions) and start applying some A/B testing to iron out the flaws.
    • • Last, reevaluate the type of articles we’re rolling out, come up with better topics and find out which ones are working the best for us. We also want to make sure we spend some time on a few posts a month to come up with blogs that can become compounding posts.

    Internal Improvements

    Internally, the biggest improvement we’ve seen in our organization is how we stay on top of leads and are now implementing an actual sales process. In the past, our sales came from word of mouth and relationships. We met people face to face at networking events and nurtured a relationship with them before they became leads and sales.
     
    Now that we have a steady stream of leads coming in through our site, we can implement a sales strategy that can be taken care of during business hours. We can do more sales activities in less time, and we don’t have to make it to a dozen after hours networking events every month. (Of course we still network quite a bit, but our business no longer depends on it.)
     
    How has your experience been so far with using HubSpot or implementing inbound marketing. Share at the comments!
     



    25 Tactics Great Websites Use



    3 Social Media Tools to Help Get You Started

    social media tools

    Social media is all about participating in the conversation. Initially, managing social media will be time consuming. But if you put in the hard work early – get organized and plan ahead – managing the wide variety of accounts will be a cup of tea.
     
    Ultimately the social media tools you use will depend on the sites you’re using. However, let’s assume you’re using the Big 3: Facebook, Twitter, and Instagram. Each has a range of demographics, and can help you target a different audience.

    Here’s some social media tools to help you manage each like a pro:

    1) Buffer
     
    Buffer
     
    With the smallest learning curve, Buffer is a robust post scheduler for Facebook, Twitter, Google+, Pinterest, and Linked In. If you’re trying to promote your nonprofit or small business through a Facebook Page and Twitter, its easy to hook them both up and get to adding articles, images, or posts to your queue. Set the number of posts or tweets you want to publish per day, and Buffer will handle the rest. The browser extension for Firefox, Chrome, and Safari, make filling your queue easy with a click.
     
    We’ll talk about analytic tools in a later post, so for now let’s just focus on management.
     
    2) Tweetdeck
     
    tweetdeck
     
    This tool is ideal for those that want to manage Twitter, but aren’t quite sure where to start. Tweetdeck uses a column system that is easy to customize and view all the information you could ever want, all in one window. After your home column, a simple set up is a column for notifications, scheduled posts, follower lists, and trends. Try out what layout works best for you!
     
    Tweetdeck doesn’t have a limit to scheduled posts, so feel free to schedule some tweets well in advance. I once had a whole semester’s worth of posts queued! That was a huge relief off my plate.
     
    3) Iconosquare
     
    iconosquare
     
    Ever want to know which filter you use that gets the most likes? What about most popular tags in your posts? This tool is ideal for managing Instagram.
     
    Iconosquare analyzes your Instagram account’s content, engagement, community and optimization to provide important facts to guide your posts. Find out which filter or hashtag impacts your engagement the most in the optimization section. Respond to comments, or like posts from your followers.
     
    To a nonprofit or a small business, the social media pool seems daunting to dive into. Its okay. Take a deep breath. We’ve got your back.
     



    Inbound Marketing Checklist