Category: Web Strategy

Success Story: Healthcare Website helps bring in 40 New Patients

Success Story: Healthcare Website helps to bring in 40 Patients in Five Months

Palliativity Medical Group was starting from scratch. They had no brand recognition, no online traffic, no voice and no preexisting website. They came to Schall Creative and hired us to build their new healthcare website.

15 Patients in less than 2 Months.

40 Patients after 5 Months.

200 Patients after 1 Year.

About Palliativity Medical Group

Palliativity Medical Group is a Palliative Care medical practice, providing specialized medical care for people living with serious and/or chronic illness. They focus heavily on increasing the quality of life for their clients and their families by managing physical and existential pain, as well as many other symptoms of their acute and chronic illness.

Challenges

Before starting with Schall Creative, Palliativity Medical Group had a bad experience with their previous marketing company. When the relationship started to go sour, they decided to start searching for a new web agency. They needed an agency that listened to them to create the online version of their unique practice.
 
Palliativity Medical Group wanted their website to be exceptional. They needed their online presence to not only fulfill their needs but their patient’s needs as well.

Building a Website That Creates an Impact

Palliative care is a very personal situation where their needs to be trust. We made sure the website delivered that immediately by displaying pictures that captivated genuine human emotion. We wanted to make sure that a future patient was able to experience who Palliativity was, before picking up the phone or visiting their facility.
 
If it takes too long for an online visitor to find contact information on a website, it becomes frustrating. It’s very easy for visitors nowadays to move on to the next website. Therefore, a phone number and contact form visible at all times was vital.
 
Last, well structured on-page SEO was key. Healthcare websites can be beautiful and have great usability but they need to bring in new patients. We made sure this healthcare website performed as their online 24/7 sales team and brought results.
 
As a new medical practice, their initial goal was to have 15 full time patients. We were happy to hear that with the help of their online presence they are very close to hitting that goal only 2 months in. Five months later, they are at 40 patients.
 
While taking a look at their organic traffic, we noticed that not only is it steadily rising, but the people who find them through Google are spending a lot of time on the website. This means that they are finding what they are looking for, and they are taking the time to read through and learn about the practice.
 
This was a great project to work on, and seeing these kind of results a few months later is what it’s all about for us.
 




25 Tactics Great Websites Use



Why target= “_blank” is your friend. External links should open in a new tab!

Why target= “_blank” is your friend. External links should open in a new tab!

Attention online publishers! If you are linking to a source within your content you need to make sure said source opens in a new tab. No excuses. Here’s why:
 
Think about the experience of a reader. They are really into reading your article when you reference a video you watched that has another example of what you’re writing about. Now, they’re really into this topic, so of course they want to watch that same video that helped inspire you to write about it. So they click, and they watch the video. Three minutes later, the video is over and they’re satisfied. They close the tab and think about getting back to your original article. But the article is gone. Now, if they want to get it back they can go into their history and look for “recently closed tabs.” But this adds another step to the process, and they are a tiny bit frustrated that you didn’t make sure that link opened in a new tab. So they go back to twitter and carry on with their procrastination.
 
Unless the main goal of your article was to get people to view the video you linked to, you’ve failed.
 
If you made sure the link opened in a new tab, the user would have watched the video, hit ctrl-W to close the tab, and finished your article. At the bottom of your article a place for them to convert into a subscriber, and they do. If this is your goal, then you’ve succeeded. You did a great job paying attention to the details.
 
If you are adding a link through the code view of your website, you need to add target=“_blank” to your code. After your link, and before the tag closes. If will look something like this:

<a href=”thisisalinkyouwanttoreference.com” target=”blank”>This is your link text.</a>

If you’re adding a link in WordPress, they have a handy dandy check box that says, “Open link in a new window/tab.” Just check that off and you’re all set.
 
I tend to have a link open in a new tab about 85% of the time. If it’s a link that is the next step of the journey I want to take them on, like a call to action, then I’ll have it open in the same tab. If the link is inside your content (like a word in a paragraph) it should ALWAYS open in a new tab. If it’s a button or a graphic that you want them to click on once they are ready, and they will have no reason of returning, then you can just have it replace that page.
 
It’s all about paying attention to how the user will consume your content, and making sure all the details work towards your goal.
 



25 Tactics Great Websites Use



How to overcome a bad experience with a marketing agency

How to overcome a bad experience with a marketing agency

There are lots of different types of marketing agencies out there. And they all have different skill sets. The world of marketing can also be hard to understand for someone outside of it, and a company having a bad experience with a marketing agency is unfortunately not uncommon. But in order to survive in the business world, you can’t sit on the sidelines and never work with another marketing agency. Here’s how to bounce back and find a marketing agency you can trust.

Talk about it

When you are looking into working with a new agency, make sure to talk openly about what went wrong with your previous marketing agency or web development firm. Whatever the situation may have been, make sure the new agency understands where they would need to focus on to avoid the same issues.
 
Once the new agency understands what went wrong, ask them how they would avoid similar problems. Have them give you examples of how they overcome the same types of issues with their current clients.
 

Take Baby Steps

Try starting out with smaller project to test the waters. This way both parties get a feel of how each other works. Is the agency attentive? Do they meet deadlines and do they roll out efficient, quality work?
 
Let’s face it. Even though there is a great connection at the beginning between both parties, you need to understand if everyone can work well together. And, as an agency, we need to understand if the client likes how we work.
 
As digital marketers, we constantly talk about how there needs to be “the right fit” to do business.  The truth is, we don’t know if business relationship is “the right fit” until after the first project.
 
It’s difficult to build trust with a new digital marketing agency or website development firm but if you do your research, always have clear communication and take baby steps, it’s easier to establish a base without getting disappointed.
 
Have you had a bad experience with a previous agency or web development shop? What helped you or your company decide to work with the new agency?



25 Tactics Great Websites Use



What to do when you see your website has “Bandwidth Limit Exceeded.”

What to do when you see your website has "Bandwidth Limit Exceeded."

When we talk about web hosting services, there is no shortage of bandwidth out there. But it’s always hard to predict how much you’ll need for your website. When someone gets a message that says, “Bandwidth Limit Exceeded” they usually call their web development company in a panic. “Help! I’m not sure what’s going on with my website. All I’m seeing is a message saying Exceeded Bandwidth! Can you help me?” We can always help, but read on to be prepared for the future.

How does bandwidth work

Bandwidth gets consumed by the amount of traffic your website gets from your online visitors. In other words, bandwidth is the amount of data that can be transferred from your site to the users computer. A high traffic website will require lots of bandwidth. In many cases, and depending on your hosting plan, the hosting company will provide unlimited bandwidth. In other cases, hosting accounts may have a limited amount of bandwidth.

How does your website exceed bandwidth

The only reason that you will receive a white screen Bandwidth Limit Exceeded message is because your bandwidth capacity has reached its limit.
 
Exceeded Bandwidth on cPanel
 
You have been setup with a hosting account that has been assigned a limited amount of bandwidth for a month. This limited amount of bandwidth resets once the current month is over.

Your website down again? Maybe it's time to get some website hosting help. If  you have a minute, check out our website support services here.

How to fix this

As I mentioned earlier, there is no shortage in bandwidth. Your bandwidth should be increased without any hesitation. The process takes seconds and the website should be back on the air immediately.
 
If you have access to your cPanel, the left side bar will display how much disk space your website is using and just below that you should see a bandwidth meter displaying how much bandwidth has been consumed so far.
 
cPanel Dashboard Example
 
If you have been setup with a limited bandwidth hosting account, your bandwidth capacity should be setup, at least, with double the amount of your website disk storage.
 
How much bandwidth should i have
 
If not, make sure to contact your hosting company or website development company that is supplying you hosting services and have them upgrade it. In the case your hosting provider does not upgrade your bandwidth, your website will not display until the month is over.
 
I hope this article saves you time and stress. No one likes an embarrassing surprise like a Bandwidth Limit Exceeded message on a website. Especially if you have an important event going on or a recent product launch. So keep a close eye on it if you can, or make sure you have someone who can help you just a phone call away.
 

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