Content creation has become one of the most important avenues for driving traffic to your website. According to Hubspot’s State of Inbound report, companies that blog have 55% more website visitors, and generate 88% more leads than those companies that don’t.
Here are some reasons why you really need a blog:
- It creates fresh content and more pages of content, which is great for SEO.
- It helps establish you as an industry authority and thought leader.
- It helps drive more traffic and leads back to your website.
- It’s a great channel to converse and engage with your audience and customers.
- It’s a great way to get valuable inbound links!
Most people have trouble with content creation because their topics are too broad, and they’re not thinking about their audience. They want to start with what they offer, when they should start with feedback they get from customers or potential customers.
You have a business that installs flooring for residential customers. It’s not a good idea to write a blog post about carpet, even though that’s a big part of your offerings. You’ll need to think smaller. Think back to your last customer and what led them to the decision they made to go with a specific brand or type of carpet. Maybe they wanted a carpet that doesn’t stain easily because they have small children. What did you recommend and why? There’s a blog post. Maybe there was no option for what they were looking for but you educated them on the best ways to keep their new carpet clean. There’s another blog post.
When it comes to content creation, thinking about specific interactions with your clients is a great place to start. And whenever you hit a road block and the task of blogging becomes a monster, you probably need a more specific topic.
Questions about blogging? Free free to follow Stacey for more content creation tips, or contact us.
