Modern Dental Practice Marketing
Gone are the days where a great location and an ad in the local paper brought in enough patients to grow your practice. To keep up with your competition, you need to have the right marketing partner that understands modern dental practice marketing.
A Few Dental Clients We Work With
Modern Dental Practice Marketing Services
1. Website & Marketing Audit
It’s important for us to understand the current state of a website and marketing strategy before making any changes. We need to know where you stand to make a plan to go further. Included in this audit are these and more:
- Identifying SMART Goals
- Google Analytics Reports
- User Experience Study
- Current Marketing Tactics
- Strategy Recommendations
2. Inbound Marketing Strategy
The above research is followed by strategizing and planning all the information the website should have to help meet your practice goals. These goals are specific and tie in to your overall business goals. They may be:
- Website Traffic
- Sales Qualified Leads
- Administrative Process Efficiency
- New Patients
3. SEO & PPC Management
We focus on your goals and your competition to create a plan that gets you the traffic you need. We identify keywords, uncover opportunities, and carry out website changes to increase your visibility.
- SEO Audit
- Keyword Research
- Technical SEO
- Ad Creation
- PPC Management
4. Web Design & Development
Our web design and development services are done completely in house. The ideas that come about from our research are carried through to the website launch and beyond, and can be seen in the design, usability, and third party integrations. Some examples of custom work are:
- Client, Member or Admin Portals
- WooCommerce Templates & Functionality
- WordPress Templates on Grid Frameworks
- HubSpot COS Templates
- CRM & Marketing Automation Integrations
5. Security & Performance
Will the website be safe, HIPAA and/or ADA compliant for online visitors? Will the web design be thoughtful for mobile visitors and not consume their data plans? Will the website development code be optimized and cached correctly? Some areas of focus upon a website launch:
- SSL Certificate
- Light Weight & Efficient Download
- Scalable & Manageable In-house
- Code and Image Optimization
- Efficient Caching
6. Support & Maintenance
Website support and maintenance is a simple hourly model. This can be WordPress plugins and core files updates, new content or new website features. And of course we have the unpredictable occurrences that need to be attended. It’s our duty to put out fires quickly around here. A few website support and maintenance highlights:
- Daily Website Backups
- Dedicated Support When You Need It
- Managed WordPress Hosting
- Website Upgrades When Needed
- Peace of Mind
