“What should I blog about?” is one of the most common questions we hear from people doing their own digital marketing.
Blogging should be simple, yet people often do too much research to find the right topic. The worst thing you can do if you have an existing audience is to write a blog post for yourself and not for them. The blog is not for you, it is directed to inform your target audience about your main idea. If you follow these components you will be well on your way to creating an engaging blog.
Start with your current customers
First and foremost, always know that your current customers are the ones who are already familiar with your business or brand. Even if they are familiar with your brand, there are still things they will ask you about. Write those questions down, and answer them in a blog.
Not only will this keep them in the loop, but it will also give your potential customers a taste of the knowledge and expertise you give to your clients.
Think about potential customers
Odds are when you’re doing sales, you get a lot of the same questions from potential customers. They’re usually about cost, or the product or service you are offering. Answering these in a blog post can cut down on your time, and it can weed out the customers that aren’t a good fit. Stay away from broad topics and get specific. Always be honest and write like a human, not a robot.
As a brand, you want to tell the current and potential customers about your customer service. Storytelling goes a long way, and engaging the audience on the projects and experiences that you’ve encountered will help them envision themselves being one of your customers or remaining one.
Don’t worry, looking at your competition’s blogs or websites is not cheating. It’s a useful way to gather information about them. Staying up to date with the competitors in your area can help your business and tackle the important topics that need to be written about. Find something that you can provide a different take on, or something that you can explain in a more simple way, and do so.
Google your topic
Always make sure to research different ideas that you have. Having about three options will help you in creating an engaging blog. Google a couple of topics and then narrow it down based on the information you’ve come up with. What would spark your customers interest the most?