9 Inbound Stats That Will Make You Wonder Why You Haven’t Started Yet

9 inbound stats

As time goes by, more and more companies of all sizes are implementing an inbound marketing strategy. They’ve researched inbound stats like these, created their plan of attack, and embarked on a complete change in the way they get the word out about their businesses. Change isn’t easy, but sometimes the cost of inaction is greater than the effort needed to make that change. Inbound marketing is one of those changes that businesses are finding to be worth it. Here are 9 inbound marketing statistics that will make you wonder why you haven’t started implementing inbound marketing yet.

  1. Companies are 3x as likely to see higher ROI on inbound marketing campaigns than on outbound, regardless of size and type of business. source
  2. 68% of online buyers will spend considerable time reading content published by a brand they are interested in. source
  3. Marketers who check their metrics are 3x+ more likely to achieve positive ROI. source
  4. Companies that blog generate 67% more leaders per month than those that don’t. source
  5. 8 out of 10 people identify themselves as blog readers. source
  6. Inbound leads cost 61% lower than outbound leads. source
  7. 80% of business decision-makers prefer to get company information in a series of articles versus in an advertisement. source
  8. 84% of 25 to 34 year olds have left a website because of intrusive or irrelevant advertising. source
  9. 95% of those who opt into email messages from brands find these messages somewhat or very useful. source

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About Stacey Schall

Stacey is the head of inbound marketing at Schall Creative. She has a passion for communicating and believes that her left brain and right brain can work together in harmony. You can find her on Twitter @staceyschall.