How many people do you follow on twitter? And how many of those people do you really follow? Do their tweets matter to you or are you constantly scrolling past looking for something else? There are no rules for who, or how many you follow but setting some guidelines for yourself can make your entire twitter experience better. So how do you know you follow too many people on twitter?
1. There’s never anything good on your feed.
If you can’t easily find great content on your feed, it’s probably because there’s too much on it. You should be able to log on to twitter at any time of day and see people tweeting about things that matter to you. If you find yourself giving up after scrolling too long then that’s a sign that it’s not working for you.
2. You don’t recognize most avatars.
You shouldn’t have to click on someone’s profile and read their bio to remember who they are. That’s sort of like asking, “..and who are you again?” every time you converse with someone. If they haven’t stuck out in your mind, odds are they’re not worth the follow.
3. You’ve never interacted with most of the people you follow.
Of course you should follow a few large brands, celebrities and influencers, but your feed shouldn’t be full of them. Choose the ones that really make you laugh, think, or act and cut the rest. Put more focus into the friends and colleagues that you can have real, spur of the moment, interactions with—that’s where the magic happens on twitter.
4. You follow everyone back.
Just because someone follows you doesn’t mean you have to reciprocate. Check them out, visit their profile and see if it’s something that interests you. There is no rule that says you have to follow them back.
The purpose of your twitter feed should be to bring great content into your life, and when there are too many people it makes it hard to find. People also look at users who follow too many people as not being credible, and it can be a turn off for potential followers. Cut the inactive users, shameless self promoters, and anyone who doesn’t add any value to your feed.