With the online tools available today, non-profits have a lot at their fingertips that can help them create the perfect campaign. Using email marketing, social media, and blog content, there are so many ways to get your message out there and to encourage your audience to act.

Landing pages are an integral piece of every online campaign. The landing page is where the magic happens. It’s where a visitor becomes a contact, and/or a contact becomes a donor. Here are some ways to make sure your non-profit landing pages are successful every time.

1. Focus on one main goal

A landing page should be free from anything distracting the user from the one main goal. Get rid of your menu items or any links that could lead them astray.

2. Make an impact

Have a catchy headline and compelling images that make the user want to stick around. Make sure they know where they are, but don’t be afraid to try something new and different.

3. Have everything in one place

The story, information about where the money will go, and the call to action should all be on the page so the user doesn’t have to jump around at all during their journey. If you can collect payment on the same page, that’s great. But if you have to go to an external secure page, make sure it’s as simple as possible.

4. Take out anything unnecessary

Keep all the copy short and sweet. Use bullet points or small paragraphs. Visitors on average will read 20% of the copy on any giving web page, so make yours easy to skim. When revising your copy, continue to ask yourself, “Does this really need to be here?”

5. Have a clear call to action

Your call to action should tell your user what to do next. Don’t ever assume they know the next step. Use a color that stands out and make the copy time-based.

6. Test your messaging

Try some A/B testing for your copy and your images. This kind of testing can go a long way in understanding your target personas going forward.