What You Learn Going From Writing for College to Writing for Marketing

Writing for marketing

In third grade, I thought that if I wrote a story it would end up in every elementary school library. But it wasn’t. Luckily, I had a special teacher fulfill a little part of my dream. She went out and had it printed on a hard copy and put it in my school library. To this day, I owe my passion for writing to her.

Fast forward to today. What you’re taught you in school is how you should always write? FALSE. I am on the verge of creating a petition for colleges to teach writing for marketing, like how to write social media posts and how to write a blog post, and other things I am actually going to use in my future. Most people know college writing, if you don’t then you know high school writing. All in all they’re the same. College writing:

  • •Introduction
  1. •Thesis
  • •Body Paragraph 1
  • •Body Paragraph 2
  • •Body Paragraph 3
  • •Other Viewpoint
  • •Conclusion

Basically that’s how it goes… but you need stretch it out to 12 pages.

Now, blogs can be a similar structure, but not too similar in writing style. When writing for marketing, people want hear your voice (and in my opinion, that’s the most important part). But there are different ways to write a blog, some of my favorite are:

This type of blog post is all in the title. The how-to blog post is a blog post that tells readers, well, how to do something. First thing first, you need to deiced something to write about and or tell your readers what to do.  Now write down the steps you believe are necessary for this topic. Once you have your how-to skeleton give it life! Write out your blog. Provide helpful information to your audience. Write out the points and fill in the bubbles. You can provide detailed information but still be to the point. Visualize it, make it eye catching and have fun!

You need to pick a compelling topic that goes along with something you can make a list for. Similar to the how-to post this will also have to have a skeleton built first. The outlining process is where you build up your lists. Now tell a story!

This is also known as the entertaining post. This post’s primary intention is to entertain. This kind of blog post is most free blog there is because you can write about almost anything with no type of outline. This type of content is mostly humorous content but sometimes can be informational. Make the post effective beyond its simple entertainment value.

This biggest difference between writing for marketing and writing for college is that you don’t need to fill up pages. In fact, it’s best that you make it really simple and easy for the reader to understand. You don’t need to fill it up with big words and repeat yourself to fill up space. Getting your point across in as few words as possible is recommended.

If you’re just out of school, this should be exciting. No more term papers, time to really enjoy writing!

Inbound marketing tips and real inbound stories. Delivered biweekly.

Join our community of results driven marketers.

Erin Loughran

About Erin Loughran

Erin is currently studying at SNHU with a major in business studies and a double focus in organizational leadership and marketing. She has prior interning experiences in sales, hiring, and quality control management. She just spent five months in Disney for the Disney College Program where she studied organizational leadership.