What file format should your logo be?
When working with a new client, one of the first things I ask for is a copy of their logo in a specific file format (usually a vector file). I’ll get one of the two following responses: “whats a vector?” or “will a JPG work?”. There are many different files types for graphics and they […]
A Logo is Art
This morning, Ryan Davey (our front end developer) and I were having a conversation which I think is always brought up when discussing logo design. We both agreed that we think a lot of people don’t understand or appreciate the true value of a quality logo. We also agreed that logos aren’t always perceived as […]
Custom Logo Design vs. Stock Logos
Above you see a logo I created using a stock image that I found online. It took me about 5 minutes start to finish. Many people may not know the difference between a custom logo design and a stock logo upon looking at it, but those differences are vast. The biggest one being that […]
Choosing the Perfect Logotype
If you’re a designer you should know that most logos are composed of two main elements, the symbol or emblem and the logotype (a single piece of type). There are some logos that only consist of a font to visually represent a company. When crafting a logo most designers choose the logotype after creating the […]
Color in Branding
One of the most important elements in brand design is the use of color. Color in branding helps to increase recognition for a company. Color can reflect a brand’s purpose as well as their personality. When combined with a simple but clever logo, you can create a unique brand that will be recognized for years […]