Palliativity Medical Group was starting from scratch. They had no brand recognition, no online traffic, no voice and no preexisting website. They came to Schall Creative and hired us to build their new healthcare website.
15 Patients in less than 2 Months.
40 Patients after 5 Months.
200 Patients after 1 Year.
About Palliativity Medical Group
Palliativity Medical Group is a Palliative Care medical practice, providing specialized medical care for people living with serious and/or chronic illness. They focus heavily on increasing the quality of life for their clients and their families by managing physical and existential pain, as well as many other symptoms of their acute and chronic illness.
Before starting with Schall Creative, Palliativity Medical Group had a bad experience with their previous marketing company. When the relationship started to go sour, they decided to start searching for a new web agency. They needed an agency that listened to them to create the online version of their unique practice.
Palliativity Medical Group wanted their website to be exceptional. They needed their online presence to not only fulfill their needs but their patient’s needs as well.
Building a Website That Creates an Impact
Palliative care is a very personal situation where their needs to be trust. We made sure the website delivered that immediately by displaying pictures that captivated genuine human emotion. We wanted to make sure that a future patient was able to experience who Palliativity was, before picking up the phone or visiting their facility.
If it takes too long for an online visitor to find contact information on a website, it becomes frustrating. It’s very easy for visitors nowadays to move on to the next website. Therefore, a phone number and contact form visible at all times was vital.
Last, well structured on-page SEO was key. Healthcare websites can be beautiful and have great usability but they need to bring in new patients. We made sure this healthcare website performed as their online 24/7 sales team and brought results.
As a new medical practice, their initial goal was to have 15 full time patients. We were happy to hear that with the help of their online presence they are very close to hitting that goal only 2 months in. Five months later, they are at 40 patients.
While taking a look at their organic traffic, we noticed that not only is it steadily rising, but the people who find them through Google are spending a lot of time on the website. This means that they are finding what they are looking for, and they are taking the time to read through and learn about the practice.
This was a great project to work on, and seeing these kind of results a few months later is what it’s all about for us.