What Should I Blog About?
“What should I blog about?” is one of the most common questions we hear from people doing their own digital marketing. Blogging should be simple, yet people often do too much research to find the right topic. The worst thing you can do if you have an existing audience is to write a blog post […]
What You Learn Going From Writing for College to Writing for Marketing
In third grade, I thought that if I wrote a story it would end up in every elementary school library. But it wasn’t. Luckily, I had a special teacher fulfill a little part of my dream. She went out and had it printed on a hard copy and put it in my school library. To […]
10 Tips for Writing Snappy Headlines
The goal for any headline is to get people to read the next line, and then the next, and then hopefully the whole post. That conversion between the headline and the post is where you’ll find success in attracting readers. According to Copyblogger, 8 out of 10 people will read headline copy only, and the […]
Blogs We Read for Content Marketing Inspiration
Sometimes there is nothing more intimidating than a blank piece of paper. When you know you need to have a blog written and you don’t come to the computer with the topic in mind, you can risk wasting a lot of time looking for inspiration in the wrong places. Whenever I start writing for a […]
Title Capitalization Rules for the Busy Blogger
It’s no secret that titles are important. They are the first impression a reader has of our content. It’s important for a title to be descriptive and to garner attention, and that takes work. You don’t want all your hard work to go to waste because of title capitalization errors. Let’s be honest, which words […]
The Dangers of Small Business Blogging
According to HubSpot, companies that publish 16+ blog posts per month got almost 3.5X more traffic than companies that published between 0 – 4 monthly posts. While this data is true and valuable, it doesn’t speak to the quality of blog posts and how that affects inbound marketing. Writing is hard. Grammar and […]
Content Creation doesn’t have to be hard
Content creation has become one of the most important avenues for driving traffic to your website. According to Hubspot’s State of Inbound report, companies that blog have 55% more website visitors, and generate 88% more leads than those companies that don’t. Here are some reasons why you really need a blog: It creates fresh […]