Category: Social Media

The Importance of Brand Personality on Social Media

personality in social media

When it comes to social media, small businesses can have a leg up on larger business for many reasons. A large company can have a harder time creating and managing their brand across multiple employees and departments, including their social media presence and personality. If you’re the owner of a small business, your brand personality probably overlaps with your actual personality. When this is the case, smaller business are able to make their social media account more personable, as long as they are ready to share their personalities in their content. Here are ways small businesses can share their personality on social media:

1. Tell a story

We all know you have plenty of them. If they are funny, informational, lessons learned or anything else someone else is probably, most likely, thinking or going through the same thing you went through. Help them out! Give pointers, tell them things you wish you knew! Put your story to use!

2. Ask questions

When speaking to someone on social media or within comments, ask questions! Find out what they are really thinking. By doing this you are allowed to get to the root of the problem. This is important when trying to make a human connection. Now when you do this in blog post it allows them to take a minute and think to themselves. Who knows you may be the one giving them inspiration. What do you think? Let us know!

3. Share your passion

Life is all about finding your interests and passions. If you don’t have either interest or passion in something you will not find enjoyment or passion in sharing it. This is a huge point because if your not passionate about something what means you sharing it is any what important. When you believe in someone and share it, it shows that you have passion and shows that you believe that it is important.

4. Write like you talk

Writing content for social media is not like writing a paper in high school or college. Spice it up! It is more fun for you and the reader to write like someone is talking to them. Write with the same spice or enthusiasm as if you were telling this story to a friend. Take a conversational approach to your writing it is just as freeing as it is effecting. Write as if you were speaking directly with a prospect or customer 1 on 1.

5. Show yourself or your people

If you’re a small business owner, odds are that the people following you on social media have also been acquainted with you in real life. Show your face through photos and videos so they can connect with you online the same way they do in person.

 

We have given you some pointers now go share your personality on social media! Let people hear you talking, teach your readers something your business is passionate about, paint a picture in their head, and give them inspiration and knowledge. Share your experiences, your passions, your why’s, and everything in between. Be you!

 

Viral Nonprofit Marketing: 4 Types of Examples

nonprofit viral marketing

The infamous ALS Ice Bucket Challenge of 2014 raised $115 million. This is the kind of success every nonprofit wants. If you don’t remember what the challenge was about, here’s a video you might enjoy.
 

 
The most important part of the ALS Ice Bucket Challenge, was that it made people aware of the ALS Association, and the disease they were collecting donations for, amyotropic lateral sclerosis.
 

For any nonprofit that wants the kind of attention that ALS received, the biggest struggle is coming up with a viral nonprofit marketing campaign. Once that’s accomplished, its a matter of utilizing video to promote it.

 
There’s different messages for videos that an organization could utilize to: kick off a fundraising campaign, thank participants, create awareness of problem, or to inform viewers what your organization is all about. The most important thing about these videos is that they are unique to the nonprofit, are honest, and aren’t forced.
 

Interactive

 
The ALS Ice Bucket Challenge is what you would call an interactive campaign. It enables participants to create their own content promoting the campaign, and also the non profit.
 

 

Popular Culture

 
An organization might use popular culture in their campaign to leverage what their audience is already familiar with to draw attention to their message. A great example is when the Children’s Hospital at Dartmouth Hitchcock created a video of their patients lip syncing to Katy Perry’s Roar.
 
Another great example is when the Salvation Army used #TheDress to draw attention to a campaign to #StopAbuseAgainstWomen.
 


 

Infographic Campaigns

You’ve probably seen those infographics that present information in a fun way. Those work for nonprofits too. Infographic videos are great for sharing facts about an issue, or about an organization in general. There are many people who simply can’t absorb a message unless it’s laid out visually.
 
Charity Water does a great job illustrating facts and figures as well as telling a story in this campaign.
 

 

Storytelling

 
What grabs people the most are stories. Viewers will remember what emotionally moves them. And these videos make the situations tangible. Save the children accomplished just that in their viral campaign.
 

 
Viral campaign planning isn’t easy, particularly if that’s what you’re aiming for. Your best bet is find something that resonates with your cause and organization. Talk to the people your organization supports to find a story, or an idea. You never know where the next big hit could come from.
 
Here’s an example of a Thank You video that then kicks off a new campaign. Charity: Water does a great job at inspiring action.
 


 
Ignoring high production costs, people will buy into your organization if what you’re sharing is honest, unique, and not forced.




25 Tactics Great Websites Use



What are GIFs? A Medium of Communication

what are gifs

GIFs (which stands for Graphics Interchange Format) have become a major way to communicate. Twitter announced in June of 2014 that GIFs are now supported by their social network. What are GIFs? Although they are just now starting to pick up steam, GIFs have been used on the internet for years.
 

 
Tumblr, a microblogging site popular with teens and young adults, rules the social media arena in GIF usage. Other sites like Facebook and Twitter have been playing catch-up to Tumblr, but since employing the usage of GIFs, have seen quite the success. But why are they popular all of a sudden?
 
People see GIFs as an easy way to respond. Twitter has a 140 character limit. Why finagle your response when it can be said in one image? The saying goes that pictures speak 1,000 words. GIFs speak volumes because they’re that line between still images and videos.
 
GIFs aren’t just used by teens and young adults. Major brands are joining them.
 
Starbucks


 
NASA


 
Pixar


 
GIFs have evolved into more than just flames or waving flags. They’ve become a complete art form. Even the NY Times have written about its sudden prevalence in social media by a growing number of brands, not just consumers.
 
Use GIFs to show off a new product, or use it to promote science, or film, or art. But be careful about your usage. Don’t just use GIFs to use them. Make sure they’re relevant to what you’re posting. Like this elephant waving goodbye. See you next time!
 
gif-history
 




25 Tactics Great Websites Use



5 Social Media Hacks to Help You Work Smarter, Not Harder

social media hacks

Being on social media is all about working smarter, not harder. I’ve written about different tools for analytics, hashtags, and posting tools. Let’s look at 5 social media hacks to make your job even easier.

1. IFTTT

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If This Then That is an app based on recipes to make your life easier. These recipes are connections between apps. For example, I use a recipe that will check the weather app each morning and tell me to bring a jacket. Talk about having a great personal assistant right in your pocket!
 
There are two kinds of recipes, IF and DO. IF recipes will connect apps like: IF I posted an image to Instagram, THEN save the images to Dropbox. See? IF _________, THEN ________. DO recipes are  even cooler.
 
Have HUE lights that you want to turn down? There’s a DO recipe for that. These recipes are more direct. With the touch of a button, it’ll do what the recipe says and dim your lights from your phone.
 
They have plenty of social media related recipes to make your life easier, so don’t just use IFTTT for changing your lights from the couch. Explore and create your own recipes!

 

2. Grammarly

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If you write blogs or any kind of online content in a browser, you don’t usually have access to a grammar check. Most browsers these days will check for spelling errors, but grammar isn’t part of that package. Grammarly has your back.
 
Grammarly is a free browser extension for Chrome and Safari will check for 150 different types of errors. If Grammarly finds errors in your writing, it will flag them and make suggestions for grammar, spelling, and vocabulary.

3. Canva.com

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Ever want to create a beautiful graphic, but you’re not a graphic designer, or don’t have one in your organization? Never fear, here’s a way to get you started with the basics!
 
Canva is easy to learn, and provides you with templates for whatever type of graphic you’ll need to make. Need a new Facebook cover photo? Don’t worry, Canva has a template that even includes where your profile picture is.
 
There are plenty of free elements to Canva, including fonts, backgrounds, images, and templates. And there are some paid pieces too – but they are $1. You don’t even have to use the paid items unless you really want to. Its easy to find the free objects, or import your own for your nonprofit or small business.

4. TED Talks

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Ever need inspiration? Or maybe you want a video on a specific topic? TED Talks are the best source for great videos about a wide variety of subjects. They make great pieces to share and engage with your audience.
 
My favorite is “The danger of a single story,” by Chimamanda Ngozi Adichie. Some of the videos are long, but often times, they’re worth the watch. And there’s a few quick stories that are excellent conversation starters.
 

5. Personality

Social media is all about relationships and interaction with people. Don’t focus on promoting your product, or your company all the time. Its okay to use social media to express your company’s culture and personality. You’ll have a more genuine image.
 
Share that beautiful sunset photo from last night, or the office pet napping under your desk. People want to know that your organization is run by humans, not robots.
 
Life hacks are here to make your life easier. And these are some easy ways to help with your productivity and inspiration. Sit back and get hacking.




25 Tactics Great Websites Use