The Importance of Brand Personality on Social Media
When it comes to social media, small businesses can have a leg up on larger business for many reasons. A large company can have a harder time creating and managing their brand across multiple employees and departments, including their social media presence and personality. If you’re the owner of a small business, your brand personality […]
Viral Nonprofit Marketing: 4 Types of Examples
The ALS Ice Bucket Challenge of 2014 raised $115 million. This is the kind of success every nonprofit wants. If you don’t remember what the challenge was about, here’s a video you might enjoy. The most important part of the ALS Ice Bucket Challenge, was that it made people aware of the ALS […]
What are GIFs? A Medium of Communication
GIFs (which stands for Graphics Interchange Format) have become a major way to communicate. Twitter announced in June of 2014 that GIFs are now supported by their social network. What are GIFs? Although they are just now starting to pick up steam, GIFs have been used on the internet for years. Tumblr, a […]
5 Social Media Hacks to Help You Work Smarter, Not Harder
Being on social media is all about working smarter, not harder. I’ve written about different tools for analytics, hashtags, and posting tools. Let’s look at 5 social media hacks to make your job even easier. 1. IFTTT If This Then That is an app based on recipes to make your life easier. These recipes are […]
You Need a Social Media Content Calendar. Here’s Why.
Remember those analytics tools I wrote about? Hopefully you have some statistics from your social media networks that have pointed at some posts that have performed well. Based on those numbers, now is a great time to create a social media content calendar if you haven’t already. Not sure you need a social media content […]
Tips for Choosing the Perfect Hashtag
Twitter and Instagram thrive on hashtags. They make searching for specific content easy, whether its a tweet, image, blog, video, or to make commentary on a specific event. But how do you go about choosing the perfect hashtag? Here are some tools and tips to make it easy. As you create your hashtag, here’s three […]
Social Media Analytics: Tools to Get You Started
Social media success lies in doing more of what works, and less of what doesn’t. So, how do you know what’s hit or miss? Take a look at your social media analytics. These numbers are more than just likes or retweets. They’re the quantitative facts to help direct your social media content. Once again, let’s […]
3 Social Media Tools to Help Get You Started
Social media is all about participating in the conversation. Initially, managing social media will be time consuming. But if you put in the hard work early – get organized and plan ahead – managing the wide variety of accounts will be a cup of tea. Ultimately the social media tools you use will depend […]
My Facebook Link Image is Not Showing–How to Fix it!
**Updated 1/19** Have you ever posted a link to Facebook, wanting it to look like this: But instead, it looked like this?: If your Facebook link image is not showing, it can be pretty frustrating. That’s why I’m here to help you to make sure that every link you post looks professional every single time. […]
MYPN Power Lunch Series
Last month, we had the pleasure of teaming up with Manchester Young Professionals Network for a Power Lunch Series event here at the studio. The event was sponsored by Northwestern Mutual and included a presentation, lunch, and networking. I presented one of my favorite topics, “debunking social media myths.” This is where I spend […]
Signs You Follow Too Many on Twitter
How many people do you follow on twitter? And how many of those people do you really follow? Do their tweets matter to you or are you constantly scrolling past looking for something else? There are no rules for who, or how many you follow but setting some guidelines for yourself can make your entire […]