Debunking Marketing Myths
If you are spending money on marketing, you need to have your facts straight. We are here to help. It is easy to hear a bunch of rumors and or myths about marketing and what its all about. We are now debunking 5 marketing myths. You need to create content that everyone can relate […]
Great Brands Get Inside the Heads of Their Personas
The following is an actual text message exchange between my brother and I. I know what you’re thinking. Who talks about email subject lines with their siblings? My brother works at Constant Contact and I own an inbound agency so this is something that happens. And yes, he did change the subject by telling me […]
How This Kickstarter Got Me to Buy a Hoodie I Didn’t Need
Have you ever been on Kickstarter, seen something super cool, but still didn’t buy it? Have you ever come SO close to submitting your credit card info, only to remember that you don’t actually need a panini press that toasts a picture of Jesus into your grilled cheese? This isn’t one of those almost stories. […]
3 Viral Marketing Campaigns that Convey Emotion
What makes people want to share? These viral marketing campaigns have figured it out. If you tap into a user’s emotion, they naturally want to share your work. When a user experiences a strong emotion, it is natural for them to want to share that emotion. Here are a few viral marketing campaigns, and […]