AI SEO 101: How to Optimize Your Website for ChatGPT, Perplexity & AI Overviews
Navigating the fundamentals of AI SEO 101 is essential for any business looking to protect and grow its search visibility. As search engines transition from returning static lists of blue links to providing instant, AI-generated answers, the way your website is discovered, evaluated, and cited online is undergoing a fundamental shift. Whether you are trying […]
SEO Audit 101: How to Diagnose Your Website for Growth
Mastering SEO audit 101 fundamentals is the single most effective way to understand why your website isn’t generating the organic traffic, leads, or sales you expect. Whether you are planning a full site redesign or trying to diagnose a sudden traffic drop, conducting a structured audit reveals the exact technical and structural roadblocks standing between […]
Website Audit 101: Don’t Skip It
If you’re interested in using your website to collect leads, sell products or gain customers, you need to understand how it’s working and how you can make improvements. A website audit can help you with that. There is more than one way to audit a website, and this guide will help you get started with […]
Website Launch for Granite YMCA Camps 2.0
It’s incredible how time flies. It was the spring of 2013 when we launched an all boys and all girls overnight camp website for the Granite YMCA. In that time their goals and challenges were different. 2013 Website Goals & Challenges Back then, the camps were focused on upgrading their outdated websites, and creating something […]
It’s Alive: Importance of Live Chat On Your Website
Why Your Business Should Start Using a Live Website Chat A 2015 study by Zendesk proved the importance of live chat on a website. It found that 92% customers feel satisfied when they use the live chat feature, compared to other communication options like voice (88%), email (85), web form (85%), and social media (Facebook […]
How Your First Meeting With an Agency Dictates the Success of Your Website Project
Web development is a unique profession. It requires technical ability, creative prowess, psychological expertise, and superb communication skills. To launch a website that really tells the story of a brand, and gets users to act, you need all of these things. But the most important part of the web design and development process is the […]
3 Quick Wins Uncovered with Growth-Driven Design for a Dental Website
It’s been incredible to see how well our client’s dental website has been performing after applying Growth-Driven Design (GDD) tactics. Before I share these 3 quick dental website wins, let me give you a quick run down on what GDD is. Growth-Driven Design is methodology that helps company websites be the best they can be […]
A Simple Explanation of Growth-Driven Design and How It Differs From Traditional Web Design
For years we’ve had discussions on discovering ways to build websites that are as close to perfect as possible. Now with the growth-driven design methodology, we have the opportunity to build a website that is above and beyond our initial expectations. Our inbound marketing agency started off as a web design shop so it was […]
7 Significant Conclusions We Learned After a YMCA Website Launch
On Superbowl Sunday, 2016 we launched the brand new YMCA Greater Nashua website. After more than four months of research, design, and development, our project was coming to an end. But after launch, we didn’t just celebrate and let the website out into the world. We kept an eye on things to make sure the […]
What Does a Website Cost? A Full Breakdown by an Agency
What will this website cost me? As a digital marketing agency, it’s only natural for this question to appear often in meetings. Digital agencies each have their own hourly rate. This hourly rate can go anywhere from $150 and up. Ask what the agency’s hourly rate is and you can ballpark what it would cost […]
6 Awesome Ways WordPress and HubSpot Work Together
Yes, WordPress and HubSpot do work well together. No, you don’t have to choose between them. There are a lot of reasons an organization chooses to have their website on WordPress and, by demand, most of the websites we build here at Schall Creative run on the popular platform. Since it’s so widely used, it’s […]
Your Homepage Copy Should Draw People In
If a user doesn’t relate to your web copy, they tune it out. Plain and simple. They’ll easily ignore your homepage copy and just look around for what they need. Or worse, they’ll hit the back button and find something they can relate with. The best thing you can do when writing for your […]
A Great Way to Improve Your Medical Practice Productivity
In Part 2, Online Patient Forms: How Email Notifications Help Save Time, we went over testing tips when setting up an email and spoke about a few pointers on static and dynamic subject lines. In this article I’d like to share how we helped our client improve their medical practice productivity and increase their […]
How Do You Measure the Success of a Website?
What does it mean to have a successful website? In the past, having a website that worked and looked good may have been all a company was really looking for. But in 2015 a website can and should do much more. A company needs to set standards for what their website strategy will do and […]
5 Tested Website Features that People Trust
In business, when you meet someone in person you can use your judgement to decide if you trust them. When you visit a website, on the other hand, it can be sometimes challenging to feel that same type of trust. The goal of a website might be to create awareness, be descriptive and to […]
Success Story: Healthcare Website helps bring in 40 New Patients
Palliativity Medical Group was starting from scratch. They had no brand recognition, no online traffic, no voice and no preexisting website. They came to Schall Creative and hired us to build their new healthcare website. 15 Patients in less than 2 Months. 40 Patients after 5 Months. 200 Patients after 1 Year. About Palliativity Medical […]
Why target= “_blank” is your friend. External links should open in a new tab!
Attention online publishers! If you are linking to a source within your content you need to make sure said source opens in a new tab. No excuses. Here’s why: Think about the experience of a reader. They are really into reading your article when you reference a video you watched that has another example […]
How to overcome a bad experience with a marketing agency
There are lots of different types of marketing agencies out there. And they all have different skill sets. The world of marketing can also be hard to understand for someone outside of it, and a company having a bad experience with a marketing agency is unfortunately not uncommon. But in order to survive in the […]
What to Do When You See Your Website has “Bandwidth Limit Exceeded.”
When we talk about web hosting services, there is no shortage of bandwidth out there. But it’s always hard to predict how much you’ll need for your website. When someone gets a message that says, “Bandwidth Limit Exceeded” they usually call their web development company in a panic — “Help! I’m not sure what’s going […]
What to Research Before a Website Rebuild
Rebuilding a website is exciting, but it can also be quite stressful. It’s important to start off the process on the right foot so you can avoid headaches down the road. Here are a few things you should research before a website rebuild. Get the technical stuff out of the way You’ll be surprised how […]
How Dynamic Online Patient Forms Can Save Your Medical Practice Time and Money
When you’re feeling sick, achy, or are in pain the last thing you want to do is fill out a long patient form while waiting to be attended. 15 to 30 minutes can go by and that person maybe still waiting in pain. We have noticed that many medical practices aren’t taking full advantage […]
How Important is Responsive Design for Your Website?
Responsive Design: How important is it really? You may have already heard of Google’s Mobile-Friendly update by now. This recent update, which many are calling Mobilegeddon, can hurt your search rankings if your website is not responsive. If you’re curious to see how your website is performing mobile wise, you can find out by using […]
How to resize images using WordPress
Have you ever uploaded an awesome photo to your WordPress website or blog, and then have it take 12 seconds to load on the page? Or maybe you’ve wanted an image to take up more or less space on the page. You can do these types of edits right in the backend of WordPress. So […]
Google Trends as a Keyword Research Tool
You don’t need a bunch of paid fancy tools to do basic keyword research for your website or blog. Google Trends is a great introductory keyword research tool for any business owner that is producing and posting their own content. When you’re creating a blog post, you want to make sure the terms you […]
Developing a Marketing Budget when Outsourcing Marketing
When it comes to marketing, there are no one-size-fits-all strategies. Every strategy needs to be customized depending on the goals and needs of the company. Just like the strategy, a company’s marketing budget also needs to be highly customized. Marketing budgets tend to be somewhere between 2% and 20% of gross annual revenue. That’s a […]
What to discuss with your CEO before hiring a digital marketing agency
There’s a common situation that tends to happen when organizations are ready to make a change with their marketing efforts. It could be that the year is ending and it’s time to reevaluate those numbers. You’ll want to figure out if your marketing dollars were well spent and what the outcome was. What channels were […]
One time SEO vs. ongoing SEO
Just like everything on the web, SEO is changing. What used to be reserved for developers and programmers is now the job of a great content writer and a content management system. What’s the difference between one time SEO and ongoing SEO? One-Time SEO SEO done one time is usually done at the launch of […]
The Simplest Keyword Research Tool
When writing content for your website or blog, your first step is to think about your user and what they might be searching for. What are their challenges, and how can you help them? It’s a good idea to do some keyword research to ensure the term your optimizing the page for matches up with […]
Writing Website Content – Ask Yourself These 4 Questions
Are you having trouble writing website content? Ask yourself these four questions. Will people know what I do within seconds? Will they understand what page they’re on and what it’s about? Will they know what to do next? Why should they buy/subscribe/download from this site instead of from someone else? When writing website content, […]
HubSpot Content Hub Review: Is It the Right CMS for Your Business?
HubSpot CMS vs. Enterprise WordPress When evaluating HubSpot CMS (now officially known as HubSpot Content Hub) for a modern B2B website, marketing teams and developers often weigh the same trade-offs: performance, ease of use, and integration depth. When our agency built our first client site on the original HubSpot platform back in 2015, we were […]